In this video, we explain how to tie in margins, cash flow position, and customer LTV to set the best ROAS target:
We’re going to discuss:
Why a high ROAS can actually create opportunity cost and stunt your brand’s growth.
How to calculate your break-even ROAS based on COGS, VAT, agency fees, payment Processing/merchant fees and more.
How to calculate ROAS targets on prospecting + remarketing to your account-wide ROAS. Resources used in this video: (Feel free to use them, it’s on the house!)
Enjoyed this video? We hope it gave you some insight into setting ROAS targets for your account.
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