Creative

Services

Creative is king. Why spend $100k on advertising without investing in your creative assets?

Our in-house Creative Team ideates, storyboards, organises, shoots and edits performance creative that is optimised for conversion

What do we do?

Turnkey Production
Videography
Photography
Content + Edits
Edit Only
VB Studio
On Location

How do we do it?

This flow chart shows the way our agency goes from shooting raw assets and getting content creator assets to processing by our production team, then the creative assets go to the growth team and the growth team pass back creative briefs. Then the growth team give the account strategy to the media buyers who test in the ad account. The ad account then informs the data team who then analyse and pass on a report to the growth team on creative performance.

How does it work?

STEP 01

Give us your brand guidelines.

STEP 02

We create a production brief with your input.

STEP 03

We produce video and photo content for you.

STEP 04

We iteratively edit the raw assets to continuously drive improved ROAS

We plan and produce fresh creative in regular cycles for clients who use our Creative Services. For our Full Service Growth clients, we do this every 2 weeks.

Our creative PRINCIPLES

0.3 seconds to engage

Do a LOT of hook testing

Words that sell

Use direct response copywriting techniques

New audiences

Test different creative concepts to find new audiences

Attention Rollercoaster

Grab and keep viewers' attention

Rapid testing

Test it fast and perfect it later

Data informed

Use data to decide what to do next

Clear hypothesis

Every test has a clear reasoning

Test methodically

Use your learnings to inform your next iteration

How does it work?

STEP 01

Give us your brand guidelines.

STEP 02

We create a production brief with your input.

STEP 03

We produce video and photo content for you.

STEP 04

We iteratively edit the raw assets to continuously drive improved ROAS

How we grew a DTC sports apparel brand from 1 ROAS to 2.35 ROAS in 5 months

STOX Energy is a direct-to-consumer compression sock brand based in Amsterdam. They sell compression socks for runners, tennis players, hikers, and for medical use. Despite already having a strong product and offer they struggled to scale their Facebook and Instagram ads while keeping their return on ad spend (ROAS) above target.

Facebook and Instagram ads were their main source of acquiring new customers and performance declined to 1 ROAS in the month before we took over. Check out the case study to see how we turned it around and generated €503K at 2.35 ROAS 5 months after.

Read full case study

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